About 

I'm Ana Torres, a Marketing Operations Specialist based in Los Angeles. Eight years in digital marketing, four of them spent almost entirely inside the systems that most marketers never want to touch — CRM architecture, contact database management, workflow automation, lifecycle programs, lead scoring.

The work I find most useful happens at the handoff. Marketing generates leads; sales doesn't follow up on half of them; nobody agrees on why. I come in, map what's actually happening versus what people think is happening, and build the infrastructure that closes the gap. That usually means HubSpot, it usually means cleaning data nobody's touched in two years, and it always means documentation so the next person isn't starting from scratch.

A few things that came from that work: a lifecycle email rebuild that lifted CTR 40.9% year over year, a contact database scaled past 200K with functional segmentation, automation workflows that replaced manual processes teams had been running on spreadsheets for months.

I work best at companies in the 50 to 300 person range, where marketing has real momentum but the ops layer hasn't kept up with it yet. If the system is already perfect, I'm probably not the right fit. If it's held together with manual workarounds and good intentions, that's where I do my best work.