My life changed completely in 2019. I was unexpectedly pulled out of my routine, and I'm still dealing with the aftermath. Since then, I've had to make important decisions, reset my goals, and adapt to new circumstances more frequently than I would have otherwise. Through this journey, I've discovered that I have a passionate mindset that is eager to contribute my skills to any workplace or project. As I begin a new chapter in a new country, I'm motivated to tackle new challenges and create meaningful user experiences.

Throughout my personal and professional journey, I have found that my creativity has been instrumental in adapting, moving forward, and growing. During my time in Mexico, where I lived for a while, I worked as a Product Marketing Strategist for UVirtual. In this role, I collaborated with multiple teams to develop, plan, and analyze effective strategic marketing campaigns and initiatives that aimed to promote relevant information using target inputs, messaging strategy, and insightful content. One of the most successful campaigns I worked on was The Path of Knowledge (La Ruta del Conocimiento), which included blog posts, landing pages, websites, email marketing, virtual events, and more. The campaign helped us attract 26,000 new leads, growing our contact list by 30% in the process. Additionally, I led the creation of a lead nurturing strategy that reinforced and extended brand identity awareness between different segments of our contacts. 

During my time at Coca-Cola FEMSA, I learned the power of storytelling and how it can bring new ideas to the surface. However, to implement an effective integrated marketing communications strategy, it is crucial to translate a creative concept into an actionable output. This involves building relationships with multiple teams, working closely with business leaders and alliances, and developing a high-impact message. At that time, I was leading an internal communication campaign, for which I researched, created, and produced storytelling videos, visual identity, and a content strategy. These were presented in six roadshows events, with a total audience of 700 employees.

I possess excellent creative skills and am proud to say that my goal-oriented and organizational abilities are among my most competitive assets. Throughout my professional experience, I have honed my skills in developing documentation processes, analytics dashboards, and compelling presentations. During my tenure at UVirtual, I spearheaded the development of key performance indicators (KPIs) for each marketing campaign. This enabled us to analyze our data effectively and make informed decisions based on the results.

Knowing that I'm starting a new path in this country, I'm committed to being one highly organized asset of a team that will bring transformation among stakeholders by developing, managing, and launching exceptional user-centric experiences.

Thank you for reading me, 

Ana Isabel Torres  Pantin